Tina Chen is the founder and chief tea officer at HumaniTea selling ready-to-drink cold tea latte drinks made with natural ingredients. HumaniTea commits 5% of profits to wellbeing and sustainability initiatives.
When it comes to communicating impact, there are 9 essential questions to address – otherwise you risk miscommunication or excluding people. Heidi has great ideas for communication 9and outputs for different stakeholders.
There’s a lot of anger about asking questions or fear of being ‘cancelled’ nowadays. Yet how are you going to educate an 11 or 15 year old about their human rights if they can’t or don’t ask searching questions?
So much of ‘marketing talk’ is a load of rubbish; overused clichés that have been done to death. Take ‘know, like and trust’ for example. We’ve all heard it. And we’ve all thought “Yeah, yeah, next”.