If you’re still focussed on maximising your shareholder’s value (aka: making lots and lots of money), instead of giving back to your community or the wider economy, then this directly applies to you.
It’s funny how we go can through life under our own ‘illusion’ of things, ‘too much social media’s not good for you’, or that ‘Christmas is advertised too early’. My illusion’s been that I’ve always set big goals. In actual fact, they’ve been anything but.
The Buy Social campaign by SEUK – have you seen it? Ooooh, it’s a good’un. It’s encouraging people to buy more from social enterprises, shining a light on all the brilliance of our country’s tenacious social entrepreneurs.
Now, I wouldn’t be an ambassador for social enterprise if I didn’t play devil’s advocate from time to time. So, let me ask you a question. Are the SDGs the future of impact measurement?