It’s funny how we go can through life under our own ‘illusion’ of things, ‘too much social media’s not good for you’, or that ‘Christmas is advertised too early’. My illusion’s been that I’ve always set big goals. In actual fact, they’ve been anything but.
The Buy Social campaign by SEUK – have you seen it? Ooooh, it’s a good’un. It’s encouraging people to buy more from social enterprises, shining a light on all the brilliance of our country’s tenacious social entrepreneurs.
Now, I wouldn’t be an ambassador for social enterprise if I didn’t play devil’s advocate from time to time. So, let me ask you a question. Are the SDGs the future of impact measurement?
I talk a lot about impact led strategies – where the focus is on delivering as much impact as possible and identifying how you can prevent a problem occurring rather than just intervening afterwards.