Ok, so you’ve decided to be a world-class social entrepreneur and completed the Impact Measurement and Management process. (Seriously, well done you).

Identifying the need for change comes during the impact measurement and management (IMM) process; it’s where you measure your impact and then continually improve it through careful management.

Y’know when you actually see someone’s ‘penny drop’ moment? That happened to me last week. Impact measurement should be part of the social enterprise’s DNA.