Honestly friends, I really am tired of funders saying they have specific grant programmes for social enterprises when in fact they’re actually giving it to charities. Confused by this?
So much of ‘marketing talk’ is a load of rubbish; overused clichés that have been done to death. Take ‘know, like and trust’ for example. We’ve all heard it. And we’ve all thought “Yeah, yeah, next”.
It’s a fact that many social entrepreneurs are resistant to scaling. I get it; scaling is generally seen a “big business” thing. Big business with big bucks. But, what if scaling wasn’t just about you, yourself reaching more people?
Abbie Morris is co-founder and CEO of Compare Ethics, a platform which connects conscious shoppers with brands which are ethical and sustainable, rather than brands pretending to be.