So much of ‘marketing talk’ is a load of rubbish; overused clichés that have been done to death. Take ‘know, like and trust’ for example. We’ve all heard it. And we’ve all thought “Yeah, yeah, next”.
It’s a fact that many social entrepreneurs are resistant to scaling. I get it; scaling is generally seen a “big business” thing. Big business with big bucks. But, what if scaling wasn’t just about you, yourself reaching more people?
Stage five of the LEAN social impact approach is LEARN. In episode five of The Impact Diaries, Heidi explains how this is when your organisation makes improvements, based on data, to maximise your impact.
Genia Mineeva is a former journalist who moved from covering politics and international affairs to communicating impact and campaigning. She launched BEEN London to address waste which doesn’t get recycled.