“Something’s got to be done about this”, “This can’t go on”, “I can’t believe we’re in the same place we were before”, “The time to act is now”. How often do we hear this rhetoric in mainstream media?
Honestly friends, I really am tired of funders saying they have specific grant programmes for social enterprises when in fact they’re actually giving it to charities. Confused by this?
So much of ‘marketing talk’ is a load of rubbish; overused clichés that have been done to death. Take ‘know, like and trust’ for example. We’ve all heard it. And we’ve all thought “Yeah, yeah, next”.
Abbie Morris is co-founder and CEO of Compare Ethics, a platform which connects conscious shoppers with brands which are ethical and sustainable, rather than brands pretending to be.