Oh God…it’s going to be one of THOSE articles… Right, let’s talk about purpose washing. You know, when businesses yabber on about their purpose, how much it matters to them, how it’s woven into every fibre of their being?
A few weeks ago I had the mordacity to suggest this pandemic could be an opportunity to end capitalism, which obviously automatically makes me the other…
If you’re still focussed on maximising your shareholder’s value (aka: making lots and lots of money), instead of giving back to your community or the wider economy, then this directly applies to you.
Business. It’s all just a game of box ticking. And, when it comes to social enterprise, it seems like no matter how many boxes you tick, there are always empties waiting in line.