How Madlug’s lockdown strategy led to biggest ever order – with Dave Linton

Interview podcast - Dave Linton

Dave Linton is the first ever guest to be invited onto the Make an Impact podcast for a follow-up interview. He launched Madlug in 2015 as he was heartbroken to learn that most children in care transport their worldly belongings in bin bags. Madlug’s ‘Buy one, give one’ approach addresses this.

But what’s happened since Dave was last on the show? Masses, it turns out, and Dave describes Madlug’s resilience in the face of a social media hack, the decisions it made to deal with Covid, the value and importance of a great board, the importance of trusting your gut and how he and his crew responded to an astonishing phone call from IKEA.

Dave also gives his KEY advice to help social entrepreneurs find your niche and avoid mission drift. It’s a powerful tale of a social enterprise which started with just £480 and is making an astonishing impact.

Here’s the podcast. Click the large arrow to play, or hover over the media player and click on the icon on the bottom right corner to download it. Or listen through SpotifyApple Podcasts or Google Podcasts if you prefer.

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What next?

  • Visit the Madlug website –
  • Heidi’s new book shares everything she knows about impact measurement and management – and how to implement it in your organisation. Order your copy of Impact First – The Social Entrepreneur’s Guide to Measuring, Managing and Growing Your Impact. Please click here
  • Enjoyed the podcast? Listen to other episodes here
  • If you use a podcast directory like Apple Podcasts, please leave a review or rating – it helps other people discover the wonderful work of my guests
  • And if you are interested in being interviewed and are from an existing social enterprise creating a proven impact, please contact presenter Heidi Fisher at Make An Impact CIC