Impact measurement is difficult. At least, this is what you all keep telling me, and you know because you’ve tried.
And I’m going to make a sweeping assumption that your efforts have gone something like this…
- You’re a bloody good (and smart) person, so you know that measuring your impact is a great thing
- So, you tried to measure everything based on a number of different stakeholders
- You created loads of long questionnaires and told your staff they needed to complete them
- Your funders and commissioners then asked you to collect more data, and annoyingly gave you more forms to fill in
- You passed these on to your staff, to which they were like “Err…what’s the point?” so didn’t bother…
- Then the quarterly report was due to your funder, and you’re no further on than when you started
So yes, you’re right, in that instance, impact measurement is hella hard.
But believe me when I say, IT DOESN’T HAVE TO BE, at least, not if you take my advice.
Let’s go back to basics and agree there are two fundamental and compelling reasons for wanting to measure impact:
Reason 1 – You need it as evidence for those funding applications, tenders and potential investors, you know, so you can actually operate.
Reason 2 – You need it to know if you’re actually making a difference or not.
And like anything in life, if you don’t measure, you’ll never know how far or close you are to achieving what you want.
BUT, the key here is to not measure everything, just the important things…
So, what’s the simple way of measuring your impact, then?
Stage 1 – Ask your staff and stakeholder group which outcomes they consider to be most important, and, taking their answers, decide and stick to just two outcomes for each stakeholder group. (For staff, this will make them feel included and remind them of the values of the business).
Stage 2 – Create questions to measure these outcomes, and ask your staff how best to capture the data before incorporating them into your existing forms.
Stage 3 – Once done, share how you measure your outcomes with funders and commissioners, and ask them which of the pieces of information they want to see.
Stage 4 – Get your staff to spend a couple of extra minutes getting impact data as part of their existing duties, which, because they understand why, shouldn’t cause you any grief!
Stage 5 – Produce a quarterly report for your funder based on the data you want to collect and what they want to see.
And best of all, it has a great impact on your business, too, because…
…you are able to identify how you need to improve and develop your product/services based on the impact data you have, whilst also being able to prove where you’re making the difference.
Plus, your funders love you because they can see the impact, and your application for more money is approved.
Hip hip hooray!
So, what should you do now?
If any of the above has resonated with you and you need some help simplifying your impact measurement process, then this is what you need.
One hour is all it takes to devise your tailored plan, and once you have it, you’ll be ready to use it to great effect, getting the funding you need to maximise your impact.
I can devise this plan for you for £180.
Email email@example.com with your interest, and I’ll be in touch right away.