All together now, a business without a purpose is just a…..

purpose washing waffleOh God…it’s going to be one of THOSE articles… Right, let’s talk about purpose washing.

You know, when businesses yabber on about their purpose, how much it matters to them and how it’s fundamentally woven into every fibre of their being?

As in, the ones that couldn’t tell their purpose from their coffee cup? Yes, those ones.

Seriously guys, you’ve got to stop talking about your business having purpose if you have absolutely no idea whether you’re achieving it!

And further still, you’ve got absolutely no right talking about purpose at all, if you can’t be bothered to measure it!

Because newsflash, a business without purpose is just a commercial business, NOT a social enterprise.

I’m tired of people thinking because they set up an organisation to do something good for people or the planet that they automatically must be having impact.

Let’s quit the BS right now: Unless you ask and measure, you’ll never bloody know.

(Think I’m coming off strong? Oh, I’m not done…)

Whether you talk a good game or not, you might be surprised to find that a lot of what you do has absolutely zero impact…

…but then again, that might be what you’re afraid of? You know, realising that most of your services don’t actually make a difference?

Or, it’s only making a difference whilst the person is accessing the support, in which case the impact isn’t sustained?

As harsh as all this sounds my friend, I say it to help you, because, after you’ve gotten over the initial raised eyebrow and thoughts of “what’s her deal?”, if that at all resonates with you, then it’s time you got off the fence and started measuring your impact.

Now, at this point in the article, you’re either going to click away because my verbal lambasting is now over, or you’re going to stay, because I’m going to help you start thinking about impact measurement in the right way…

3, 2, 1, you choose…

Right, if you’re still here, then let’s look at this practically, and you can do this by asking yourself these 6 questions:

  1. Do you want to maximise the impact you have on your beneficiary’s lives?
  2. Would you like to know how you could deliver your services or support better?
  3. Would you like to know what isn’t working?
  4. Would you like to spend the income you have more effectively?
  5. Do you want staff to be more engaged and identify how they are making a difference through their work?
  6. Do you want to be able to generate more income because you have better evidence of impact?

If you answered yes to any of these questions, then it’s time to take some action and get an impact measurement process in place.

If you have a hunch I’m the person who can help you with that, then either DM me, or email me: heidi@heidilfisher.com