Vicky Smith is the founder of Earth Changers, an award-winning travel website and “purpose-first” business highlighting sustainable, ethical and responsible tourism.
The size and worldwide scope of tourism means its power to deliver impact and contribute to the UN Sustainable Development Goals is unrivalled, says Vicky.
Here’s the podcast. Click the large arrow to play, or hover over the media player and click on the icon on the bottom right corner to download it. Or listen through Spotify, Apple Podcasts or Google Podcasts if you prefer.
In this fascinating interview Vicky – who is a travel industry veteran – explains how demand and supply of sustainable tourism is increasing:
Tourism is the only way to create opportunity and even to protect endangered species in some locations in the developing world, she says, so you shouldn’t necessarily feel guilty about flying, but if you do, you should really make your trip count so it makes a positive contribution to people and places.
She also introduces a concept I’d not come across until now: “Greenhushing” – when businesses are actually already doing great things in terms of environmental sustainability but don’t want to publicly discuss them.
And Vicky describes the injury which led to her launching Earth Changers; biggest challenges and achievements to date; how destinations measure their impacts; how Earth Changers itself creates impact for destinations; and her plans for the future.
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- And if you are interested in being interviewed and are from an existing social enterprise creating a proven impact, please contact presenter Heidi Fisher at Make An Impact CIC