Business. It’s all just a game of box ticking. And, when it comes to social enterprise, it seems like no matter how many boxes you tick, there are always empties waiting in line.
Create a theory of change. Tick!
Talk to stakeholders. Tick!
Create some surveys. Tick!
Get some data. Tick!
Leave it in a pile in the corner and chill. Tick Tick Tick Tick Tick!
And that’s the problem, isn’t it.
Despite good intentions, you never really know what the data is telling you and whether or not you’re still delivering the right solution for your cause.
If you’ve been leaving your data in the corner and not analysing it, it’s time to take a peek and see what’s working and what’s not.
And do you know what? I’m gonna show you how, right now…
First off: Identify
Identify the areas where you’re not achieving what you expected.
Next, identify the areas, where you are achieving what you expected.
Finally, identify the areas (if there are any), where you’re achieving something different to what you expected.
Now it’s time to ask why?
To do this properly you’ll need to have conversations with your stakeholders – ask them what’s worked well and what hasn’t, and why certain outcomes have happened (or not).
A great way to do this is to run a focus group, and get some valuable feedback on this.
Armed with this feedback, it’s then time to revisit your strategy – and take an impact led approach to this review.
So, rather than simply looking at what you’re doing now and changing it slightly so you are delivering differently (with the hope of achieving the outcomes you first intended to achieve), this is starting from scratch again.
What outcomes are you trying to deliver – have they changed based on the feedback and data you now have?
Are you better at particular outcomes than others?
Then, what’s the best way to achieve those outcomes – what would the ideal service/activity/delivery look like?
This forces you to revisit what you are doing with fresh eyes rather than with the “let’s shift slightly” eyes – and this is what will enable you to deliver as much impact as possible, rather than increasing your impact slightly.
My word I’m good to you! 😀
Any questions on this, or, if you’d just like a brief chat abojt whether you’re measuring your impact properly, hit me up at firstname.lastname@example.org