How social value transforms communities – with Julie Haywood

Interview - Julie Haywood - interview

Julie Haywood is director of community investment for WHG, a “profit for purpose” housing association in Walsall. Her role is focused on people: happier people have better lives, she says.

In episode four of the Make An Impact podcast Julie describes WHG’s investment into communities and how it creates opportunities for people.

Housing associations are anchor organisations, says Julie, and although commercial they should make profit for a purpose, to build and invest in stronger communities.

Social value includes digital and financial inclusion, money management, helping people to move into the job market and other and wraparound support. It helps tenants pay their rent and stay in their homes.

Here’s the podcast. Click the large arrow to play, or hover over the media player and click on the icon on the bottom right corner to download it. Or listen through SpotifyApple Podcasts or Google Podcasts if you prefer.

Julie also covers:

  • Cross subsidy to build more homes
  • WHG’s buying power means it plays a big role in community transformation
  • The biggest barriers to achieving effective social value
  • WHG’s community investment strategy
  • Supporting local businesses to become part of the WHG supply chain
  • Social value is part of WHG’s overall corporate plan with clear KPIs (Key Performance Indicators)
  • WHG’s plans for the future when it comes to social value

What next?

  • Enjoyed the podcast? Listen to other episodes here
  • If you use a podcast directory like Apple Podcasts, please leave a review or rating – it helps other people discover the wonderful work of my guests
  • And if you are interested in being interviewed and are from an existing social enterprise creating a proven impact, please contact presenter Heidi Fisher at Make An Impact CIC